Poll indicate that 60% of small businesses surveyed plan to spend as much or more in 2012 than they did in 2011 on online marketing (bit.ly/Oq5n26). Three in four (75%) small businesses have websites, with nearly one-third (31%) having mobile websites that are designed to be viewed on smart phones. Preferences for various kinds of online marketing were found to vary by gender: Male small business owners are more likely than female owners to rely on their company website for marketing (65% vs. 58%), whereas female small business owners are more likely than their male counterparts to employ social media to market their business (48% vs. 34%). These results are based on an online survey, conducted in November 2011, of 1,232 small business owners and/or employees responsible for Information Technology (IT). Identify potential concerns with coverage, non response, sampling, and measurement errors.