Recently the Polish General Corporation, well-known for manufacturing appliances and automobile parts, initiated a $13 billon project to produce automobiles. A great deal of learning on the part of management and employees was required. Even though pressure was mounting to get a new product to market in early 2009, the production manager of the newly formed automobile division insisted on almost a year of trial runs before sales started because workers have to do their jobs 60 to 100 times before they can memorize the right sequence. The launch date was set for early 2010. What are the consequences of using this approach to enter the market with a new product?