Several recent surveys have found that Starbucks coffee in blind taste tests is not rated any higher

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Several recent surveys have found that Starbucks coffee in blind taste tests is not rated any higher by consumers than McDonald’s, Dunkin’ Donuts, and some local coffee houses. Yet Starbucks continues to command a price premium. Discuss.

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Marketing Mistakes And Successes

ISBN: 9780470169810

11th Edition

Authors: James F. Dartley

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Question Posted: Aug 18, 2012 01:52 AM

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Several recent surveys have found that Starbucks coffee in blind taste tests is not rated any higher

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Taste is not a reliable guide to quality in beer wine liquor or coffee Starbucks has bui...View the full answer

Marketing Mistakes And Successes

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