Shopping “robots” have become very popular on the Web. These are sites that will find the price of a specified product that is listed by retailers on the Web (“e-tailers”). This allows the customer to search for the lowest possible price.
Address: www.dealtime.com or go to www.wiley.com/college/weygandt
Steps
1. Go to the Web page of DealTime.
2. Under the heading “Electronics,” click on DVD players.
3. Choose one of the models.

Instructions
(a) As a consumer, what concerns might you have in clicking on the “buy” button?
(b) Why might a consumer want to purchase a unit from a retailer that isn’t offering the lowest price?
(c) What implications does the existence of these sites have for retailers?