Some marketers argue that search marketing is a more effective means of using the Web to advertise

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Some marketers argue that search marketing is a more effective means of using the Web to advertise than traditional popup or banner ads. Research the concept of search marketing.
What are some of the benefits of using search marketing?

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Contemporary Marketing

ISBN: 978-0324582031

14th Edition

Authors: Louis E Boone, David L Kurtz

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Question Posted: Sep 14, 2012 06:12 AM

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Some marketers argue that search marketing is a more effective means of using the Web to advertise

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Search marketing refers to an arrangement whereby a marketer pays a sear...View the full answer

Contemporary Marketing

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