Sony is a world leader in the manufacture of consumer and commercial electronics as well as the entertainment and insurance industries.

Required:

Using the table below, indicate the most likely effect of each of the following changes in business strategy on Sony€™s return on equity for the current period and future periods (1 for increase, €“ for decrease, and NE for no effect), assuming all other things are unchanged. Explain your answer for each. Treat each item independently.

a. Sony decreases its investment in research and development aimed at products to be brought to market in more than one year.

b. Sony begins a new advertising campaign for a movie to be released during the next year.

c. Sony issues additional shares for cash, the proceeds to be used to acquire other high- technology companies in future periods.

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Strategy Change (a Current-Period ROE Future Periods' ROE