Southwestern University (SWU), a large state college in Stephenville, Texas, 30 miles southwest of the Dallas/Fort Worth metroplex, enrolls close to 20,000 students. The school is the dominant force in the small city, with more students during fall and spring than permanent residents.

A longtime football powerhouse, SWU is a member of the Big Eleven conference and is usually in the top 20 in college football rankings. To bolster its chances of reaching the elusive and long-desired number-one ranking, in 2010 SWU hired the legendary Bo Pitterno as its head coach. Although the numberone ranking remained out of reach, attendance at the five Saturday home games each year increased. Prior to Pitterno's arrival, attendance generally averaged 25,000-29,000. Season ticket sales bumped up by 10,000 just with the announcement of the new coach's arrival. Stephenville and SWU were ready to move to the big time!

1. Prepare a brief report with the items noted so it is ready for Dr. Starr at the nextmeeting.

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SELLING VARIABLE PERCENT ITEM Soft drink Coffee Hot dogs Hamburgers Misc. snacks PRICE/UNIT COSTYUNIT REVENUE $1.50 2.00 2.00 2.50 1.00 $0.75 0.50 0.80 1.00 0.40 25% 25% 20% 10%