Digital and Social Media Perspective 9-2 discusses the Unskippable online advertising campaign created by the Martin Agency
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Digital and Social Media Perspective 9-2 discusses the Unskippable online advertising campaign created by the Martin Agency for GEICO. Why do you think this campaign was so popular among consumers? Do you think other marketers could use the technique used for the GEICO campaign as a way to draw attention to their online video ads?
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The Unskippable online campaign for GEICO was very effective as it was able to avoid the problem whi...View the full answer
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Related Book For 
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-1260152302
11th Edition
Authors: George E Belch, Michael A Belch
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