In context of the section on sticky advertisements, provide three examples of advertisers efforts to concretize their
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In context of the section on “sticky” advertisements, provide three examples of advertisers’ efforts to concretize their advertisements. Television commercials and online video ads would be good sources of ideas. Explain the specific elements in your chosen commercials that illustrate concreteness.
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Some publishers might decide to use sticky advertising to execute their ad units in order to increase viewability and ad performance When a user scrol...View the full answer
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Kennedy Macharia
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Related Book For 
Advertising, Promotion, And Other Aspects Of Integrated Marketing Communications
ISBN: 9781337282659
10th Edition
Authors: J. Craig Andrews, Terence A. Shimp
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