B2B marketers in North America were surveyed about content marketing usage, organization, and success. Content marketers were asked about how content marketing is structured within their organization and how they would describe their organization’s commitment to content marketing. Tables in this problem summarize the survey results.

B2B Content Marketing

Organizational Structure                                               Percentage
Centralized content marketing group...........................................24%
Each brand has own content marketing group.............................5%
Both: centralized team and individual teams..............................13%
Small marketing/content marketing team...................................55%
Other...................................................................................................3%

a. Construct a bar chart, a pie or doughnut chart, and a Pareto chart for this table.

b. Which graphical method do you think is best for portraying these data?

Commitment to Content Marketing     Percentage
Very/Extremely Committed.................................63%
Somewhat Committed.........................................30%
Not Very/Not at All Important...............................7%

c. Construct a bar chart, a pie or doughnut chart, and a Pareto chart for this table.

d. Which graphical method do you think is best for portraying these data?

e. Based on the two tables, what conclusions can you reach concerning marketer’s perspective on content marketing?