PwC takes a closer look at what CEOs are looking for and are finding as new sources of value in their businesses and industries. Based on a 2017 Global CEO survey, CEOs are categorized by the main activity they identified that would strengthen their company in order to capitalize on new opportunities as well as the geographic region in which they are located. The results are as follows:

At the 0.05 level of significance, is there evidence of a significant relationship between identified main activity and geographic region?

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GEOGRAPHIC REGION Western Europe IDENTIFIED MAIN ACTIVITY Asia Pacific Latin America North America Total Innovation 117 41 27 66 251 Human capital 73 28 24 40 165 Competitive advantage Digital and tech capabilities Customer experience M & A and partnerships Trust and transparency Funding growth Big data and analytics 68 16 14 12 110 54 19 21 60 154 39 14 14 42 109 39 16 15 74 25 17 59 25 5 4 36 20 10 12 46 Cost containment 16 11 8. 37 Navigating risk and regulation Cybersecurity Total 5 22 6. 2 12 488 156 149 282 1,075