The Morgan Stanley report on eBay, dated July 23, 2015, established a one-year forward price target of

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The Morgan Stanley report on eBay, dated July 23, 2015, established a one-year forward price target of $29 per share.19At the time of the report, eBay’s stock price was $28.45, which the report noted implied a target price appreciation of 2 percent. The discounted free cash flow analysis in the report contained three cases, a base case involving a target price per share of $34, a bull case involving a price of $38 per share (and implicit target return of 34 percent), and a bear case involving a price per share of $24 (and implicit target return of −16 percent). The report used $24 to $38 as its interval forecast range and $29 as its point forecast. A spreadsheet for the base case is provided at the book web site, and shows that the report discounted eBay’s free cash flows at8 percent, described as its WACC, and used a terminal growth rate of 1 percent. Check to see if the free cash flow computations were done correctly. Then discuss the methodology the Morgan Stanley team used to arrive at their forecasts.

Free Cash Flow
Free cash flow (FCF) represents the cash a company generates after accounting for cash outflows to support operations and maintain its capital assets. Unlike earnings or net income, free cash flow is a measure of profitability that excludes the...
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