Ethics.Technology. A health spa used the term micro color in marketing campaigns to refer to permanent cosmetic makeup. A beauty supply company claimed the right to the term and said it was registered as a trademark for one of its products and that its use by the health spa would cause confusion for its customers.The health spa owner contended that she had fair use because the spa had used this term for the past five years without any question of legality being raised.

Review the information in the chapter about fair use.Working with a partner, decide which company you believe will prevail if this case goes to court and why. Send the response to your instructor by e-mail. (Objective 3).