1. Describe the Lincoln commercials featuring Matthew McConaughey. Do you think the ads effectively communicate the message?...
Question:
1. Describe the Lincoln commercials featuring Matthew McConaughey. Do you think the ads effectively communicate the message? What’s the message? Why do you think Lincoln chose to air commercials featuring a celebrity?
2. In this part of the text you learned about segmentation, targeting and positioning. Based on what you saw in the video and the selected ad content and format describe Lincoln’s positioning. How does the apparent positioning relate to their segmentation and targeting approach?
3. Why might Lincoln welcome commercial spoofs from well-known comedians?
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1 A series of bizarre surreal and strange commercials feature actor Matthew McConaughey driving a Lincoln MKC through lonely city streets at night and along deserted country roads in the daytime Over ...View the full answer
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Related Book For 
Business Essentials
ISBN: 978-0134000091
8th Canadian Edition
Authors: Ronald J. Ebert, Ricky W. Griffin, Frederick A. Starke, George Dracopoulos
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