Think of a product you recently purchased and review your decision process. Why did you need or

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Think of a product you recently purchased and review your decision process. Why did you need or want that product? How did the product’s marketing influence your purchase decision? How did you investigate the product before making your purchase decision? Did you experience cognitive dissonance after your decision?

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Business In Action

ISBN: 9780134129952

8th Edition

Authors: Courtland Bovee

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