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business
management in the hospitality industry
Questions and Answers of
Management In The Hospitality Industry
What is a trigger and how can it be used effectively?
What is SQL and what does it do?
What is the difference between a primary and foreign key?
What is a profile?
What is the difference between a data warehouse and a data mart?
What is CRM and how do you know if it is successful?
What functions does the DBMS provide?
What is the difference between the logical and physical views?
Who would develop the customer profile?
Who would lead the campaign?
What marketing campaign would you use once you have identified those customers?
What fields would you include in your customers’ profiles?
How does clustering identify potential future customers?
How do you think guests will book hotel accommodations and meeting space ten years from now?
Discuss the latest trends shaping hotel distribution. What do you consider to be the most important changes on the horizon and why?How will these reshape the way business is transacted in the hotel
Where should you turn to study future technology developments and innovations in hotel distribution? Who are the leaders and innovators?
Is it a good idea to participate in discount services such as Hotwire.com and priceline.com? Why or why not?
Why do many hotel executives feel they are losing control over the distribution process and over their inventory? What can they do to win back control?
What are the advantages and disadvantages of having hotel room inventory and meeting space sold by intermediaries?
If a CEO of a major hotel chain hired you as a consultant to help develop a distribution strategy for his/her company, how would you go about getting started? What sorts of advice would you provide?
How is the Internet reshaping hotel distribution and the ways in which hotels interact with their customers?
Should a hotel company strive for representation in any and all distribution channels? Describe and justify your response.
What are the key technologies and hotel applications that comprise a hotel distribution system? Discuss the roles and importance of each.
Why is a hotel GDS considered to be a mission-critical application?
Discuss the many roles a hotel GDS plays and why it is so important for a hotel company from strategic and marketing perspectives. How can it be used to achieve competitive advantage?
Are travel agents still important to Hotel Eleganté? Going forward, what type of relationship should Hotel Eleganté have with travel agents? What role should they play? Should Hotel Eleganté
Which distribution channel needs the most attention and why?Does Hotel Eleganté need to be concerned with channel conflict(i.e., one or more channels cannibalizing or taking business away from other
How can Hotel Eleganté evaluate each distribution channel and measure its contribution to its bottom line?
How customer centric is Hotel Eleganté’s approach towards distribution?
Critically evaluate Hotel Eleganté’s distribution strategy. Is it appropriate? Can you think of any other GDS strategies that Hotel Eleganté might embrace?
Who on your staff should be trained on PMS usage?
Aside from the chapter content, can you think of any other future PMS requirements?
When purchasing a PMS, what are some major considerations?
Why is business process integration so important?
What is an ERP?
What other hotel information systems rely on the PMS for information?
What is the difference between yield management and revenue management?
Why is it important to integrate a PMS to spa management, golf tee time, and other activity management systems?
What is an intuitive user interface and why is it important to a PMS?
What are the broad areas of functionality that a property management system must provide?
Can you think of any aspects unique to clubs that may make their property (club) management system unique?
Given all the new improvements in the League, what demands or improvements are needed in its club management system?
List the next four priorities in order. Justify your answer.
Of the major changes made, which one should have taken first priority? Why?
With all the different problems faced by the League, how do you think it did? Why?
How will the Internet change the way restaurants attract and serve customers?
What are the four main components of a RMS?Explain proprietary versus nonproprietary purchasing decisions.industry? What are its three types?
Why is touch screen technology so important to the restaurant
Is the case study missing any critical information that would make your decision easier?2 . Why is integration so important among the various RMSs?
Which option would you recommend?
Why should strip based cards be considered?
Why should chip based cards be considered?
What are the inherent risks associated with Internet-based transactions?
What are meta-tags?
How is collaborative filtering used?
Is there a generic strategy for e-business or is each company unique?
Are e-business relationships shifting from commerce to collaboration? Why?
Is Rosenbluth now adding “value added services,” or is it just selling excess capacity airline seats?
Would Rosenbluth’s strategy work without a global distribution network? Why or why not?
Are customer authentication issues addressed in this case study?Do you see any security issues for airlines based on the technology implemented?
Would you offer any additional services?
Do you agree with Rosenbluth’s decision to focus only on corporate travel and terminate the leisure travel division? Explain your response.
How is network understanding related to hospitality management?
What network issues should small organizations consider?
What ramifications does videoconferencing have on our industry?
How can management make a network secure?
What is social engineering?
How is FTP used?
What is an extranet and how can it be used advantageously in hospitality?
What is the main difference between client/server and peer to peer networks?
Describe the different mediums used in data transmission.
What is the difference between a hub and a switch?
Do you see any security issues with satellite based computer networks? Explain.
How will VSAT technology better serve employees?
Cracker Barrel said it designed the network with the guest view as a priority. How important is the end user in the selection of technology?
What is VSAT?
What are the seven functions of an operating system?
What is flash memory?
What are the four parts to the CPU?
How is data counted?
How do people fit into the definition of information?mn b&b WwW N
Why are standards important?
What is the AH&LA?
What does HITIS stand for?
Why is it important for different hospitality systems to communicate?
Conduct a brief literature search on the works of Harvard University Professor Michael Porter. What contributions has he made to the understanding of strategy and IT? How can these be applied in a
Select some leading hospitality firms. Compare and contrast their uses of IT. What advantages does IT provide to them? How does IT limit or constrain these firms?
Can IT create sustainable competitive advantage? Support your answer.
Can IT provide competitive advantage? If so, how? Provide some specific examples.
Define the co-alignment model. How is co-alignment achieved, and why, for a hospitality manager, is this so important to understand?
What is competitive advantage? How is it created? How can it be sustained? Be sure to consider the roles of corporate culture, firm resources and capabilities, and core competencies.
How do you define value in the eyes of key stakeholders, namely customers, investors, franchisees, and employees? How can IT contribute to value for each? What opportunities exist?
What are the key teaching points in this case? Why are they important, and how will you apply them in your professional career?
If you worked for Hospitality Extraordinaire’s IT department, what challenges might you face? What recommendations would you have for new technology initiatives or directions?
If you worked for a competing hotel company, what traits would you find most admirable in Hospitality Extraordinaire and why?What would you do to compete?
Identify the core technologies being used by Hospitality Extraordinaire. Discuss the value each contributes and any competitive advantage derived.
Define Hospitality Extraordinaire’s strategy. How does IT factor into this strategy?
Define what the hospitality industry might be like in twenty years. How will business be conducted? What roles will technology play? What will be the hot issues keeping managers awake at night? How
Scan industry job postings from a variety of online and offline sources for hospitality managerial positions, IT and non-IT alike. What positions are available? For each position, list and discuss
How would you advise someone interested in pursuing a career in (a)hospitality IT and (b) hospitality management? For each, what steps should he/she take to prepare? What schooling and coursework
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