Cricket Australia wants to run a marketing campaign to increase attendance at test matches. You have been

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Cricket Australia wants to run a marketing campaign to increase attendance at test matches. You have been hired as a consultant to conduct a survey and prepare a report on your findings.

(a) What variables do you consider affect a person’s interest in cricket test matches?

(b) Design a questionnaire of 10 to 15 questions that will enable you to decide which section of the population the marketing campaign should target.

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Business Analytics And Statistics

ISBN: 9780730363330

1st Edition

Authors: Ken Black, John Asafu Adjaye, Paul Burke, Nelson Perera, Carl Sherwood, Saleh A. Wasimi

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Question Posted: Jan 09, 2020 12:34 PM

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Cricket Australia wants to run a marketing campaign to increase attendance at test matches. You have been

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a The variables affecting a persons interest in cricket test matches include playing ...View the full answer

Business Analytics And Statistics

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