What are the major advantages and disadvantages of Dell's use of multiple market channels instead of using
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What are the major advantages and disadvantages of Dell's use of multiple market channels instead of using just the direct marketing channel?
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Advantage The direct channel worked well in the United States but ...View the full answer
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Related Book For 
Business
ISBN: 978-1133595854
12th edition
Authors: William M. Pride, Robert J. Hughes, Jack R. Kapoor
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