What are the marketing advantages and disadvantages of emphasizing G as the primary element in the Gatorade
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What are the marketing advantages and disadvantages of emphasizing "G" as the primary element in the Gatorade brand?
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Advantage The Gatorade brand name and the lightning bolt brand mark we...View the full answer
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Related Book For 
Business
ISBN: 978-1133595854
12th edition
Authors: William M. Pride, Robert J. Hughes, Jack R. Kapoor
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