What personal traits does Annie Withey exhibit that entrepreneurs need to succeed? How have her personal characteristics

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  1. What personal traits does Annie Withey exhibit that entrepreneurs need to succeed? How have her personal characteristics helped shape the success of her business? 
  2. How did the company evolve from a small business into a multi million dollar leader in the natural organic food industry? What long-term growth strategies is the company pursuing as it moves into the future? 
  3. Explore Annie’s Web site at http://www.annies.com. What unique features did you find? How does this Web site support Annie’s mission?
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Business

ISBN: 978-0538478083

11th edition

Authors: William M. Pride, Robert J. Hughes, Jack R. Kapoor

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