What factors affect the inclusion of brands in the consideration set, and why would a company want

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What factors affect the inclusion of brands in the consideration set, and why would a company want its brand in the consideration set?

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Consumer Behavior

ISBN: 978-1305507272

7th edition

Authors: Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters

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Question Posted: Sep 26, 2018 05:51 AM

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What factors affect the inclusion of brands in the consideration set, and why would a company want

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The consideration set is affected by prototypicality a brands familiarity goal...View the full answer

Consumer Behavior

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