What types of advertising appeals would be effective for consumers who display each of the personality traits
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What types of advertising appeals would be effective for consumers who display each of the personality traits discussed in the text, and why?
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The first trait is optimum stimulation level OSL which refers to the level of arousal with which an individual is most comfortable For customers with ...View the full answer
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Related Book For
Consumer Behavior
ISBN: 978-1305507272
7th edition
Authors: Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters
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