Question: Explain how companies use database marketing. Name some of the companies that may have your information in their database. Explain how this information is used

Explain how companies use database marketing.

Name some of the companies that may have your information in their database. Explain how this information is used to reach you. (LO2)

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Advertising And Promotion An Integrated Marketing Communications Perspective 9th Edition by George E. Belch, Michael A. Belch