Lodgepole Theatre€™s mission is to provide affordable family movies for the local community. Lodgepole management has developed the following balanced scorecard objectives, measures, and targets. Financial Perspective: To earn sufficient funds to sustain the theatre and give something back to the community.

Required:

A. Based on the following current results, comment on Lodgepole Theatre€™s performance.

Profit.........................................................$153,750

Cash Balance.............................................$ 36,050

# Repeat Customers........................................5,500

# e-tickets presented..........................................490

# training classes/employee..............................1.75

B. Considering Lodgepole Theatre€™s mission and objectives, make recommendations for one additional measure for each perspective. Justify your choices by explaining the linkages between the existing measures, your measures and the mission of Lodgepole Theatre.

C. Lodgepole Theatre consists of two divisions: Movies and Food Service. The Movie division is responsible for identifying and acquiring appropriate movies. The theatre has three screens and operates from noon until midnight. The manager of this division is also responsible for scheduling the movies and managing ticketing. The Food Service division is responsible for providing typical movie treats, such as popcorn, candy, and beverages. Based on the Lodgepole Theatre€™s balanced scorecard, develop a balanced scorecard and strategy map for each of these divisions. Make sure that each division€™s balanced scorecard supports the theatre€™s balanced scorecard.

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Baseline results Measure Target $150,000 Profit +3% $ 35,000 Cash Balance +3% Customer Perspective: To have satisfied, repeat customers. Measure Target Baseline results # Repeat Customers 5,000 repeat customers +5% Internal Business Processes Perspective: To use technology to support business growth. Measure Target Baseline results # e-tickets presented 500 +2% Learning and Growth Perspective: To have technology aware employees. Measure Target Baseline results # training classes/employee +1 0.5