A political candidate has hired you to advise them on how to best spend their advertising budget.

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A political candidate has hired you to advise them on how to best spend their advertising budget. The candidate wants a combination of print, radio, and television ads that maximize total impact, subject to budgetary constraints, and available airtime and print space.

type impact per ad radio cost per ad 10,000 70,000 max ads per week a 25 print 7 tv 110,000 15

Design and solve a linear program to determine the best combination of ads for the campaign.

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Algorithm Design And Applications

ISBN: 9781118335918

1st Edition

Authors: Michael T. Goodrich, Roberto Tamassia

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Question Posted: Aug 11, 2020 01:50 AM

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A political candidate has hired you to advise them on how to best spend their advertising budget.

Question:

type impact per ad radio cost per ad 10,000 70,000 max ads per week a 25 print 7 tv 110,000 15

Step by Step Answer:

Once objectives are defined creative work can begin eg identifying the products ...View the full answer

Algorithm Design And Applications

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