1. If consumers are aware that unsuccessful lines of clothing will fall in price as the season...

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1. If consumers are aware that unsuccessful lines of clothing will fall in price as the season progresses, why do they buy when prices are set high at the start of the season? What does this tell us about the shape of the demand curve for a given fashion product (i) at the start and (ii) at the end of the season?

2. How might we account for the changing magnitudes of the fashion price cycles of clothing and cars? What role do fixed costs play in the explanation?

3. Despite new technology in the car industry, changing the design and shape of cars has risen as a share of the total production costs. How is this likely to have affected the fashion cycle in the car industry?

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Economics

ISBN: 978-1292187853

10th edition

Authors: John Sloman, Jon Guest, Dean Garratt

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