1. We have identified that consumers face limits on their

1. We have identified that consumers face limits on their income and time. Can you think of any other constraints that we face when making consumption decisions?

2. Give some examples of business opportunities that could arise as a consequence of people being ‘cash-rich, but time-poor’.

3. If someone hires a cleaner does that imply that they are ‘cash-rich, but time-poor’? How about hiring a personal trainer?