In 2015, Apple introduced the Apple Watch. According to HIS, the cost of producing the 38mm Apple
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In 2015, Apple introduced the Apple Watch. According to HIS, the cost of producing the 38mm Apple Watch Sport was $84. The price was $349. What was Apple’s price/marginal cost ratio? What was its Lerner Index? If Apple is a short-run profit-maximizing monopoly, what elasticity of demand did Apple believe it faced?
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Managerial Economics and Strategy
ISBN: 978-0134167879
2nd edition
Authors: Jeffrey M. Perloff, James A. Brander
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