There are a number of techniques to help people stop smoking, but their cost and effectiveness vary widely. One accepted measure of effectiveness of a program is €œpercentage of enrollees quitting.€ The table in this problem shows several techniques touted as effective stop smoking methods, some historical data on the approximate cost of each program per person, and the percentage of people smoke-free 3 months after the program ended. The Cancer Society provides annual cost-offset funding to cancer patients so more people can afford these programs. A large clinic in St. Louis has the capacity to treat each year the number of people shown. If the clinic plans to submit a proposal to the Cancer Society to treat a specified number of people annually, estimate the amount of money the clinic should ask for in its proposal to do the following:

(a) Conduct programs at the capacity level for the technique with the lowest cost-effectiveness ratio.

(b) Offer programs using as many techniques as possible to treat up to 1100 people per year using the most cost-effective techniques.

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Cost, Treatment $/Enrollee Technique % Qultting Capacity per Year 250 Acupuncture 700 Subliminal message 150 1 500 200 Aversion therapy 1700 10 Out-patient clinic 2500 39 400 In-patient clinic 2800 41 550 Nicotine replacement therapy (NRT) 1300 20 100