1. Develop a list of at least five search engine optimization strategies to help Gitman Brothers move up in search engine results.

2. Write a memo to the managers at Gitman Brothers that outlines the design for a new Web site that will achieve the goals they have established.

3. Identify at least three specific measures that Gitman Brothers managers can use to evaluate the quality of the company’s Web site upgrade.

4. How can Gitman Brothers use social media to promote its line of quality shirts and ties?