Can you think of additional market research that Aikens could have done before developing his product?
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Can you think of additional market research that Aikens could have done before developing his product?
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There is no evidence in the case that any prim...View the full answer
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Related Book For 
Essentials of Entrepreneurship and Small Business Management
ISBN: 978-0134741086
9th edition
Authors: Norman M. Scarborough, Jeffrey R. Cornwall
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