Consider two vastly different companiesone sells oral health care products (toothbrushes, toothpaste, mouthwash), the other is a
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Consider two vastly different companies—one sells oral health care products (toothbrushes, toothpaste, mouthwash), the other is a fast food restaurant. For each of these companies, describe the firm’s tactics (consider the Four Ps) in
a) Acquiring customers,
b) Retaining customers,
c) Enhancing sales from customers.
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Related Book For
Essentials Of Marketing
ISBN: 9781259573538
15th Edition
Authors: William Perreault, Joseph Cannon, E. Jerome McCarthy
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