For each of the following products, indicate how search, pass-along, and experience would (or would not) operate

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For each of the following products, indicate how search, pass-along, and experience would (or would not) operate for customers seeking information:

(a) A brand of shampoo,

(b) A pair of jeans,

(d) A company that sells chemicals to a manufacturer,

(e) A local shoe store.

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Essentials Of Marketing

ISBN: 9781259573538

15th Edition

Authors: William Perreault, Joseph Cannon, E. Jerome McCarthy

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Question Posted: Nov 05, 2021 01:35 AM

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For each of the following products, indicate how search, pass-along, and experience would (or would not) operate

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Essentials Of Marketing

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