1. What is the Influence of history and values on Unilever’s strategy?
2. How can we judge Unilever’s performance before 2009?
3. Why do you think Unilever decided to hire an outsider?
4. Why might Polman stay on with Unilever after the customary retirement age?
5. What elements of Unilever’s strategy did Polman change?
6. What is the type of change within Unilever, with reference to Figure 15.4?
7. How can we characterise Polman’s leadership style?
8. What is the Influence of setting stricter performance targets?
9. How would you assess the structural changes at Unilever?
10. Is Unilever ready for the future?