Gross profit margin [(Sales revenue - Cost of goods sold)/Sales revenue] is an important determinant of profit
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Gross profit margin [(Sales revenue - Cost of goods sold)/Sales revenue] is an important determinant of profit margin. Identify two factors that can cause gross profit margin to decline. Is a reduction in the gross profit margin always bad news? Explain.
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Related Book For
Financial Accounting
ISBN: 9781618533111
6th Edition
Authors: Michelle L. Hanlon, Robert P. Magee, Glenn M. Pfeiffer, Thomas R. Dyckman
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