Circle the appropriate response.

1. Market segmentation defines a group of people who, as individuals or an organization, have needs for products and possess the ability, willingness, and authority to make a purchase.

2. Demographics refer to the statistical data related to customer characteristics such as sex, age, and income.

3. A product may be an object, service, or idea.

4. Share-of-mind promotions are based on financial, volume-based activities.

5. The advantage of offering free samples of a new product is that it reduces the risk of first-time buying.