Market research indicates that customers in an employee cafeteria want more vegetarian items. Menu items are added
Question:
Market research indicates that customers in an employee cafeteria want more vegetarian items. Menu items are added but do not sell well. The manager of the cafeteria should:
A. Discontinue the vegetarian product line
B. Reduce the price of the vegetarian items
C. Collect feedback from customers to determine why the items are not selling
D. Hire a marketing firm to conduct additional research
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C Collect feedb...View the full answer
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Related Book For
Foodservice Management Principles and Practices
ISBN: 978-0135122167
12th edition
Authors: June Payne Palacio, Monica Theis
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