1. Assume you are part of a Ford focus group. The interviewers are interested in your comments about what features you would like in your next auto mobile. Describe three features that you think they should incorporate in their future automobiles. 


2. Great ideas don’t automatically become a reality! Ideas must be transformed into actual products. How will the information discovered by Ford’s research and development activities affect Ford’s planning for production.

3. Research indicates that customers are driving their cars longer and expect higher quality than ever before. What steps can Ford take to increase quality in its auto-mobiles?