1. Ralph Larsen, former chairman and CEO of Johnson & Johnson, was quoted in this chapter concerning the use of the Internet. Johnson & Johnson has been one of America’s premier companies for decades and has exhibited a high level of social responsibility around the world. Go to the Johnson & Johnson website at www.jnj.com.
2. Click on “Our Social Impact.” Scroll down and click on “Our Credo.” Now scroll to the left of the page and click on the “Our Credo” link. Read the first two paragraphs and write a brief summary of the credo. Return to the home page and click on “Investors.” Then scroll down and click on “SEC Filings.” To view the most recent annual report, go to the heading “View,” choose “Annual,” and then click “Update” to the right. The first report will be the most recent annual report. Click on “Annual Report.”
3. Scroll down the annual report until you see “Consolidated Statement of Earnings” for the last few years.
4. Compute the percentage change between the last two years for the following (numbers are in millions of dollars):
a. Sales to customers
b. Net earnings
c. Earnings per share
5. Generally speaking, is Johnson & Johnson growing by more or less than 10 percent per year?