1. How can Uber and Lyft apply the Service Gaps Model to identify potential service failures? Using...

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1. How can Uber and Lyft apply the Service Gaps Model to identify potential service failures? Using the building blocks of service quality, how can Uber and Lyft ensure high service quality?

2. If Uber or Lyft fails to pick up a customer in a timely fashion, what should they do to rectify the service failure?

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Marketing

ISBN: 978-1259709074

6th edition

Authors: Dhruv Grewal, Michael Levy

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Question Posted: Dec 15, 2018 05:51 AM

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1. How can Uber and Lyft apply the Service Gaps Model to identify potential service failures? Using...

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1 Reliability is the ability to perform the service dependably and accurately For Uber and Lyft reli...View the full answer

Marketing

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