1. What different IMC components did the Jay-ZBing campaign use? Were these marketing elements integrated, in the...

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1. What different IMC components did the Jay-Z–Bing campaign use? Were these marketing elements integrated, in the sense defined in this chapter?

2. How might the various interested parties (e.g., Jay-Z, his publisher, Droga5, Clear Channel, Bing) measure the effectiveness of the campaign?

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Marketing

ISBN: 978-1259030659

3rd Canadian edition

Authors: Dhruv Grewal

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Question Posted: May 27, 2019 10:42 AM

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1. What different IMC components did the Jay-ZBing campaign use? Were these marketing elements integrated, in the...

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