1. Describe the type of segmentation strategy M&M Meat Shops uses to serve its suburban markets. Provide support for your answer. 

2. Why would a different approach be needed for its Uptown urban store locations?

3. Why do companies like M&M need to use a combination of segmentation approaches when identifying potential target markets?

4. What are some key demographic differences M&M Meat Shops should consider for their entry into the U.S. market?

5. Besides adapting their advertising to reflect different cultural holidays, what are some other ways M&M could reach out to Canada’s growing ethnic population?