Ford Motor Company owns several brands: Ford, Lincoln, Mercury, Mazda, Volvo, Jaguar, Land Rover, and Aston Martin.

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Ford Motor Company owns several brands: Ford, Lincoln, Mercury, Mazda, Volvo, Jaguar, Land Rover, and Aston Martin. Within each brand are many models, each of which has a unique identifying name. Wouldn’t it be easier to just identify them all as Fords? Justify your answer.

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Related Book For  answer-question

Marketing

ISBN: 978-1259030659

3rd Canadian edition

Authors: Dhruv Grewal

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