If you were responsible for marketing computerized tomography (CT) scanners worldwide (average price, $1,200,000) and your country

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If you were responsible for marketing computerized tomography (CT) scanners worldwide (average price, $1,200,000) and your country of manufacture was experiencing a strong and appreciating currency against almost all other currencies, what options would be available to you to maintain your company’s competitive advantage in world markets?

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Global Marketing

ISBN: 978-9352865284

9th edition

Authors: Warren J. Keegan, Mark C. Green

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