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Through its Facebook page, a major restaurant chain is offering its customers a Groupon coupon for 50 percent off the

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Through its Facebook page, a major restaurant chain is offering its customers a Groupon coupon for 50 percent off the purchase of a meal. In doing so, the restaurant is focusing on which aspect of the 4E framework?


a. Educating

b. Enlightening

c. Experiencing

d. Employing

e. Exciting

Coupon
A coupon or coupon payment is the annual interest rate paid on a bond, expressed as a percentage of the face value and paid from issue date until maturity. Coupons are usually referred to in terms of the coupon rate (the sum of coupons paid in a...

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Related Book For  answer-question
Marketing

Marketing

ISBN: 978-1259709074

6th edition

Authors: Dhruv Grewal, Michael Levy

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Question Details
Chapter # 3
Section: Quiz Yourself
Problem: 1
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Question Posted: December 15, 2018 05:40:17
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