Under what conditions are market tests useful for sales forecasting? What are the advantages and disadvantages of

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Under what conditions are market tests useful for sales forecasting? What are the advantages and disadvantages of market tests?

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Foundations of Marketing

ISBN: 978-1305405769

7th edition

Authors: William M. Pride, O. C. Ferrell

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Question Posted: Apr 05, 2018 07:20 AM

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Under what conditions are market tests useful for sales forecasting? What are the advantages and disadvantages of

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A market test involves making a product available to buyers in one or more test areas and measu...View the full answer

Foundations of Marketing

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