What are the advantages and disadvantages of using licensing as a market-entry tool? Give examples of companies

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What are the advantages and disadvantages of using licensing as a market-entry tool? Give examples of companies from different countries that use licensing as a global marketing strategy.

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Global Marketing

ISBN: 978-9352865284

9th edition

Authors: Warren J. Keegan, Mark C. Green

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Question Posted: Nov 03, 2018 12:55 PM

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What are the advantages and disadvantages of using licensing as a market-entry tool? Give examples of companies

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Licensing Advantages Low cost entry alternative Allows licensor to circumvent ...View the full answer

Global Marketing

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