What is the difference among ethnocentric, polycentric, and geocentric pricing strategies? Which would you recommend to a

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What is the difference among ethnocentric, polycentric, and geocentric pricing strategies? Which would you recommend to a company that has global market aspirations?

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Global Marketing

ISBN: 978-9352865284

9th edition

Authors: Warren J. Keegan, Mark C. Green

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Question Posted: Nov 09, 2018 10:25 AM

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What is the difference among ethnocentric, polycentric, and geocentric pricing strategies? Which would you recommend to a

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An ethnocentric pricing policy refers the particular product to be the sam...View the full answer

Global Marketing

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