You are the accountant at Global Consulting. The marketing manager is excited about the success of their

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You are the accountant at Global Consulting. The marketing manager is excited about the success of their new marketing campaign. She boasts, “We spent $1 million on marketing in 2016 and we have al- ready seen an increase in sales of 5% this year!” When you show her the financial statements, she ex- claims, “You have made a big mistake! I want to see $1 million recorded under assets for our investment in marketing!”


Required 

Write an e-mail to the marketing manager explaining whether money spent on marketing should be recorded as an asset on the balance sheet. Be sure to explain your reasoning based on the definition of an asset.

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Related Book For  book-img-for-question

Fundamental Accounting Principles Volume 1

ISBN: 9781259259807

15th Canadian Edition

Authors: Kermit Larson, Tilly Jensen, Heidi Dieckmann

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