Pamela Landry, a novice investor from Montreal, bought 2,000 shares of Research In Motion (RIM) stock during August 2012. During this period, RIM reported a loss of $518 million in revenues from the previous year. The company required around $300 million in restructuring costs and laid off more than 3,000 employees. Explain the behavioural finance concept Pamela is exhibiting and how is this influencing her decision-making.